London web design guide
Most redesigns take longer than expected because scope creep, approval delays and content not being ready are the real bottlenecks, not the design or development.
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A focused Starter Website takes 10–14 days from approved brief to live. A Growth Website or ecommerce build typically runs 4–6 weeks. A Custom Platform or complex application is 8–16 weeks depending on scope. These assume content is ready at briefing stage.
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The most common delays are: waiting for client copy and images, internal approval chains with multiple stakeholders, scope additions after the brief is signed and revision rounds that reopen already-approved sections. A clear brief and a single decision-maker on the client side cuts delivery time significantly.
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We use a fixed-scope brief, a single point of contact, content submission deadlines and a staged review process where each section is signed off before moving to the next. This prevents the backtracking that doubles project timelines.
Related services
These service pages connect this guide to the specific scope that fits your business.