London web design guide

How Much Does Web Design Cost in London?

Web design pricing in London varies widely because a simple credibility site, an ecommerce shop, a growth platform and a custom app build are four completely different scopes.

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01

What changes the price

The main variables are page count, whether copy is included, visual complexity, ecommerce requirements, animation, integrations, SEO architecture and post-launch support. A five-page brochure site has different costs from a twenty-page platform with a blog, booking system and custom components.

02

The four pricing tiers that make sense

A Starter Website (from £1,000) suits focused service businesses with a clear offer. An Online Shop (from £1,000) covers ecommerce with product pages and checkout. A Growth Website (from £2,500) adds more pages, copy strategy and SEO structure. A Custom Build (from £5,000) is for bespoke apps, platforms and high-complexity sites.

03

Why Next.js changes the value equation

Agencies building in Next.js typically charge more than WordPress template builders, but you get faster load times, better Core Web Vitals scores, lower hosting costs and a codebase that does not become technical debt after 18 months.

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Turn the research into a project.

These service pages connect this guide to the specific scope that fits your business.